Are You Willing To Go Over The Top? – Linda Lubitz

I Carry The Bag was at the 2010 Schwab IMPACT conference, along with 3000 attendees and vendors, to see a most impressive display of sponsor muscle.

Each of the 300 display booths was vying for a share of the participant’s eye, ear and future business opportunities. The displays ranged from the most elaborate and immense (think studio apartment size) to the humble six foot table with unimposing signage.

“A picture is worth a thousand words,” as the expression goes, and the photo above is worth that and more when it comes to discussing the MQ-Memorability Quotient® of the shrinking violets from IPS Advisor Pro.

Here’s an interview with the IPS co-founder talking about over the top marketing.

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