Adapt and Innovate (and Order the Tamales)

Meds for my sick dog.

Battery for the thermometer (normal temp, thanks).

With an unexpected bonus stop along the way.

That’s how my lunch hour played out here in “Shelter-in-Place”, Sonoma, California.

I’m 100% certain that my local vet never expected to be offering curbside pay and pick-up of prescriptions and pet food.

Nor had the Ace Hardware store been educated in the finer points of transacting business from a customer’s car.

As for the bonus stop?

While in route to the two aforementioned businesses, a local Mexican restaurant (with one Michelin star, no less) had a HUGE banner draped on the building.

It told all passers-by that they were open for “car hop” service. It took ten whole minutes from phone order to car delivery – and the tamales were awesome.

These businesses are adapting and innovating in the face of unprecedented challenges.

They are pleasing their clients/customers and creating lasting memorability.

How are you adapting/innovating?

How are you increasing your MQ-Memorability Quotient®, even in (especially in) these most difficult times?

This post was originally published in the Wholesaler Masterminds Sunday Night Email.

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