Meds for my sick dog.
Battery for the thermometer (normal temp, thanks).
With an unexpected bonus stop along the way.
That’s how my lunch hour played out here in “Shelter-in-Place”, Sonoma, California.
I’m 100% certain that my local vet never expected to be offering curbside pay and pick-up of prescriptions and pet food.
Nor had the Ace Hardware store been educated in the finer points of transacting business from a customer’s car.
As for the bonus stop?
While in route to the two aforementioned businesses, a local Mexican restaurant (with one Michelin star, no less) had a HUGE banner draped on the building.
It told all passers-by that they were open for “car hop” service. It took ten whole minutes from phone order to car delivery – and the tamales were awesome.
These businesses are adapting and innovating in the face of unprecedented challenges.
They are pleasing their clients/customers and creating lasting memorability.
How are you adapting/innovating?
How are you increasing your MQ-Memorability Quotient®, even in (especially in) these most difficult times?
This post was originally published in the Wholesaler Masterminds Sunday Night Email.