Please Increase Your MQ-Memorability Quotient®. Thank You.

We always say that the bar to increasing your MQ-Memorability Quotient® is set fairly low.

Low enough that simply being more responsive (urgency) or doing what you say you will do, when you say you will do it (word of honor) will separate you from the Sea of Sameness.

And now comes this courtesy of Business Insider:

Chick-fil-A is beating every competitor by training workers to say ‘please’ and ‘thank you’

According to the report, Chick-fil-A employees said “thank you” in 95.2% of drive-thru encounters, based on data from nearly 2,000 visits to 15 restaurant chains.

“It’s all about speed and accuracy, but we know our customers appreciate that we can be nice while being fast and accurate,” Mark Moraitakis, senior director of hospitality and service design, told QSR. “Eye contact and smiling go a long way in the drive-thru experience.”

Eye contact.

A smile.

Saying please and thank you.

Looking to improve your MQ?

Maybe you need not look too far.