9 What Ifs: The Great Wholesaler’s Approach To National Sales Meetings

Between the years of carrying the bag and the years in management we, like you, have been to many a national sales meeting.

And with the height of the national sales meeting season approaching, it has us asking, “what if?”

What if you sat in the front row of a session instead of the last?

As I read the praise my speaking colleagues wrote about Zig Ziglar after his death, more than one commented that at National Speakers Association meetings he could always be seen in the front row of any session – taking notes.

Zig Ziglar was one of the most gifted platform speakers and won every acclaim possible.

And he still sat in the front row – and took notes.

What if at your next meeting you asked thoughtful questions?

What if you didn’t ask questions just to hear yourself speak, thinking you were impressing with your insights?

What if you made a concerted effort to connect (extend a handshake, sit with them at a meal, etc.) with a team member from a partner department?

How would your next approach to:

• marketing
• legal
• service
• compliance
• product management
• underwriting

be received if you now had a ‘friend’ in that department that you made at a meeting?

What if you committed yourself to avoiding the over indulgence that often accompanies 3 days of meeting attendance?

Because you don’t want to be ‘that guy/gal’ that shows up at 7:59:59 AM when the meeting starts at 8:00.

Because there is no career incentive to staying out until 3 AM and coming to the meeting hungover – and smelling like a brewery/winery/distillery.

What if you reviewed the notes that you took at the meeting once you got back home?

What if you implemented three of the best ideas that you gleaned?

What if you sent an email message to your new ‘friends’ and expressed your appreciation for meeting/talking to them?

What if your next national sales meeting was a terrific blend of social reconnecting with peers and an incredibly productive, idea filled few days that provided a launch pad for the most successful year that you’ve ever had – the one that lies just ahead?

What if?

What if at your next meeting, in the pursuit of great content, you contacted us to learn more about our programs for national, divisional, and regional meetings?

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