Think YOUR Product is Commoditized?

It’s a phrase as old as wholesaling.

“We work in a commodity business.”

Well if that’s true for wholesalers, how much truer must it be for pillow manufacturers?

In a 2012 New York Times article the author begins, “I can pinpoint the moment I realized the world was threatened with pillow overpopulation.”

A Google search phrase ‘buy a new pillow’ returns 372 MILLION results.

Narrow your search to ‘best pillow on the market’ and your options are slimmed to only 67 MILLION results.

Target has pillows that cost $4.00 and Eliasa Eiderdown Pillows has one that costs $10,233, which better come with a person to sing lullabies and rock me to sleep.

In a wildly overcrowded market, family-owned Honeydew Sleep stands out, offering a buyer experience that includes:

• an after purchase, personalized, pre-shipment thank you email from the owner Jonathan
• a hand-signed postcard packed in the pillow shipment:

All of their communication (website, packaging, marketing materials) make it abundantly clear that they take no sale for granted and that my business is important to earn and keep.

While you may not work for a family-owned boutique firm, rest assured that your innovation, creativity, personalization, follow-up and genuine appreciation for your clients is highly memorable and will translate into more consistent production that grows over time.

Allowing you to sleep just a bit easier.

For additional content to help you grow your practice, and be of greater value to your advisors, visit our Wholesaler Masterminds® LinkedIn Group page.

This post was originally published in the Wholesaler Masterminds Sunday Night Email.
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