Thoughts from Coach Rob Shore about the art, science and lifestyle of wholesaling, for wholesalers and their leaders.
Episode #1: Making a difference in the lives of advisors and their clients.
What’s on your mind? Email me at rob[at]wholesalermasterminds.com
On your smart speaker say, “Play The NEW Wholesaler Masterminds Radio Show podcast”.
Welcome to the series of random thoughts I’m calling On My Mind.
They’ll be unscheduled and fairly unpredictable, but occasionally, I’ve got something I want to vet with you about the art, science and lifestyle of wholesaling.
We did a study recently at Wholesale Masterminds, got about 260 responses about what motivates wholesalers.
The number one overarching response, 47% of the respondents said it was money, but the second response was making a difference.
Making a difference in the lives of clients.
Making a difference in the lives of financial advisors.
I got a question on LinkedIn about whether I thought that making a difference was something that was reserved for older wholesalers or younger wholesalers?
I don’t necessarily think it’s time served that dictates if you can make a difference in the lives of financial advisors and the clients that they serve.
I think that what happens is, younger wholesalers are spending a lot of time, as they should, getting the basics of wholesaling bolted down. Got to work our rotations. Got to understand the process. Begin to build the brand, underscore begin, to build the brand of the wholesaler versus the brand of the product.
As you get older then, you have the ability to worry less about, it’s still important, but worry less about the basics, because hopefully you’ve got those wired in more effectively and efficiently.
Then you can begin to deeply build relationships.
Network more effectively.
Build and further develop your Peerless Value Proposition, the brand of you that stands proudly next to the brand of the company.
The thought here is, it’s not necessarily time served that dictates if you can make a difference to the financial advisor, but perhaps, if you’re an older wholesaler, you now have more space, if you will, in your brain, in your day, in your engagement with the advisor to really drill down on things that can help make a difference in the advisor’s life. I don’t know.
That’s what’s on my mind. If you have any thoughts you want to share about what’s on your mind, email me, rob[at]wholesalermasterminds.com.