Wholesalers hate the word.
Yet, it’s a word you should learn to love.
It empowers you.
It means that you are not settling for unworthy clients.
Or chasing less than desirable prospects.
It protects you from overcommitting – and violating your word of honor.
The word allows you to define your ethical boundaries.
And put your metaphoric flag in the business building practices that work most effectively for you.
Often it is the one simple, single syllable word that is most uncomfortable to say.
And we’d all be a lot richer, either philosophically or literally, for having spoken it.
Two simple letters.
That contain a powerful message.
How well do you no?