Man it’s hard to stand out at a conference.
How do you attempt to separate yourself and be memorable in a sea of 300 different exhibitors?
In the case of the Schwab IMPACT conference I saw some great efforts.
And two were most memorable.
Wholesaler Masterminds Radio: Deeper COI Relationships
Playing off of the wildly popular post 5 Things to Do to Make COIs Love You, in the Winter edition of I Carry The Bag…the official magazine of wholesaling we are doing a feature story on Centers of Influence.
Bud Fox Style Elephant Hunting
Yeah! Woooo! I just bagged the elephant! – Bud Fox, Wallstreet (1987)
Admit it. You have a wee bit of Bud Fox in you.
In the original Wall Street, Bud had his sights on the Elephant Gordon Gekko.
Every wholesaler wants to bag a Gordon Gekko-like Elephant, the huge producer, the corner office king.
Why?
Because an Elephant can single handedly make your year, catapult you up the production ranking and make you a hero in the Firm damn fast.
Take The Less Traveled Wholesaling Road
Do you find yourself following in the footsteps of every other wholesaler in your region?
If you have a territory, for example, that encompasses Los Angeles, do you find yourself focusing on Downtown L.A. the Westside and the South Bay because that’s where the money allegedly is?
Do you spend all your time in the recognized money centers and related suburbs of Dallas, Chicago, Seattle, New York, Atlanta?
2013 UPDATE: (More Than) 24 Great Ideas Wholesalers Use to be More Productive – and Memorable
Updated October 2013: This year’s updates are in green.
Updated July 2012: This year’s updates are presented in burgundy
Updated July 2011: This year’s updates are presented in blue.
Update June 2010: It’s been 90 days a full year since the first Wholesaler Masterminds groups kicked off and the ideas shared on those calls have really been terrific.
The collective wisdom of these groups, freely sharing ideas, is more than most wholesalers get in 10 years of national sales conferences, divisional meetings and Friday conference calls.