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Coming off of, what was for most, a tremendous 2013 is it a surprise that wholesalers are feeling awfully optimistic about meeting their 2014 sales targets?
Or, has sales management done a better job of reining in the blow out sales of 2013 by creating a more sane sales plan for the year ahead?
Ed. note: This article was originally written by a sales manager who wishes to remain anonymous.
I’ve enjoyed great partnerships with wholesalers over the years, and most of the meetings I’ve planned have involved wholesalers.
Whether it’s sales coaching or a new product roll-out, wholesalers usually add an important dynamic to meetings.
I normally welcome this group of business partners to participate.
But not always.
As a wholesaler, you know your most precious commodity is time.
How you manage that time during the day will determine how many dollars you raise, where you stand in the sales rankings at the end of any given month, and ultimately how well you succeed in your territory.
Caring for that commodity while trying to fit in five, six, or even seven appointments a day is always a challenge.
Go out to Google right now and search for “People do business with people that they like” and then stand back.
You’ll find 1.25 million results, and there is a broad range of opinions on both sides of the argument.
Here’s what we know to be true: we can’t name one wholesaler who is at the top of their game that got there by being unlikeable.
You’re busy.
You can’t possibly read every post here at Wholesaler Masterminds®.
But you can take time out to read the Most Popular Posts of the past year – because there is a high likelihood your biggest competitor already has!
