My friend Ron accuses me, rightly so, of having “shiny object syndrome” (listen to the interview for more).
Seems like I am prone to trying to ‘improve’ a process or a function that is basic, working well and making money.
Sound at all familiar?
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We’ve long been advocates of having beginning of the year formal, sit down, business planning meetings with our top 25 (30, 50) advisors to outline expectations for us and to get business commitments from them.
But what happens to the conscious, pragmatic follow up process to make sure that everyone is on track with their stated intentions?
You and I both know that wholesaling is one of the best gigs ever created.
And I’ll bet some mornings it just doesn’t seem like it.
Some mornings you wake up and simply aren’t looking forward to another trip to the airport, more traffic, another advisor who is barely listening or another branch training.
So, what keeps you engaged?
Why get up and fight the next battle?
I’ve been asking some of my coaching clients this same question and the partial list (feel free to add add more in the Comments section below) looks like this:
“Your best client is also your competitor’s best prospect!”
That was the familiar refrain we used to hear from our sales manager.
And, of course, she was right.
So what can you do to make sure that your top producers remain YOUR top producers?
There is a list of things, and we’ll cover more in later posts, but the #1 suggestion is: