When you consider how to run your territory, do you get ‘dirty in the data’?
What we mean by that is, do you take the opportunity to parse all of the different data points that are available to effectively set up your rotations and zones?
So many wholesalers we talk to are still running by the seat of their pants in their territories.
And when they sit down to actually put zones and rotations together they find themselves at a loss for exactly what types of data they should be looking at.