If It Walks Like A Duck

You know the glamour of travel.

Especially when traveling by taxi in any metropolitan city.

In fact I’d like to have a word with the guy that decided that a Toyota Prius can be converted into a cab.

Since I stand 6′ 2″ it’s more like a form of urban torture than transportation.

Recently I had the privilege of going to Toronto to speak to a group of wholesalers at their national sales conference.

Upon exiting the airport I saw two lines – one labeled for Taxis and one for Limos.

The oddity was that both lines had the exact same cars – the ubiquitous black Lincoln Town Car.

I jumped into a Taxi.

As we drove off I asked the driver what the difference was between the ‘limo’ in front of us and his cab.

“Service and price sir”, was his reply. “We have better service and our prices are lower”.

As I looked around the spotless interior of the car I saw a holder for the company’s business cards.

Grabbing a card for return trip back to the airport I noticed one other piece of marketing ingenuity.

The card offered “Free Wake Ups”.

Never mind that in the age of the smartphone you don’t need one – the fact that they offer the service gives them extra points.

How are you creatively establishing your MQ – Memorability Quotient®?

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