One great PVP – Peerless Value Proposition® that our clients develop is assisting financial advisors with their marketing and the branding of their practice.
It’s a powerful opportunity to assist the advisor because most manage money well but market poorly – at best.
That’s why we hunted down Kimberly Bordonaro.
Kimberly is a branding consultant who transforms tenacious entrepreneurs into profitable business brands. Known for delivering astute branding advice for start-ups through lyrical metaphors, she blogs at kimberlybordonaro.com – a site that has been praised for its addictively informative (and fun!) content by many in the marketing industry.
She has been described as one of the “Nation’s Top Personal Branding Experts” in The Huffington Post and her advice has been featured in a number of publications including Branding Magazine, YFS Magazine, and Visa Business Network. She started her career as the youngest public relations director for the Miami Beach Chamber of Commerce, and has been a former marketing and business development strategist for leading mortgage boutique firms, where she developed branding campaigns for loan officers and real estate professionals.
Here then is a healthy dose of brand goodness from Kimberly – enjoy.