Unique to the profession, wholesalers frequently spend hours upon hours alone. They are driving long distances from Point A to Point B, enduring unending air travel delays, or are holed up in the local Hilton.

And, not at all unique to the profession, during that alone time they have time to think.

Sometimes as they think they become increasingly dissatisfied.

And like listening to a dripping faucet in a rundown Radisson they get obsessed by the noise of their thoughts.

So what is it that wholesalers are dissatisfied about? [Read more…]