Playing off of the wildly popular post 5 Things to Do to Make COIs Love You, in the Winter edition of I Carry The Bag…the official magazine of wholesaling we are doing a feature story on Centers of Influence.
Centers of Influence come in all shapes and sizes. Regardless of your channel or your product great wholesalers know that these folks can make the difference between good years and great years. Here’s a list of things to do to make COIs love you:
Every wholesaler that I have ever known has had this dilemma: “Rick” is a great prospect. He writes a terrific amount of overall business, writes business in your product wheel house, was open and engaging during the first meeting, works at a focus firm, placed a lit. order with you [...]